Email marketing strategy Archives - Page 7 of 12

What’s the most annoying thing about email marketing?

Posted on 26 September 201710 October 2023 by Francis Sauvé, directeur marketing

When bad data creates a poor experience By now, brands should know that email marketing campaigns have to be personalized and relevant to resonate with recipients. But personalization is only as effective as the data that powers it, and when...Lire à suite

Email is still king for many marketers

Posted on 31 August 20173 June 2024 by Sylvain Trépanier

Channel remains popular because of its reach and steady performance As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to...Lire à suite

Please (don’t!) unsubscribe: why consumers get email fatigue

Posted on 27 February 20174 August 2023 by Myriam Gosselin, gestionnaire de compte

Too many is too much Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general. When...Lire à suite

Comparison with MailChimp

Posted on 22 February 201726 July 2018 by François Dahlem, directeur marketing

We are often compared with MailChimp DID YOU KNOW THAT WE OFFER A FREE ACCOUNT WHICH ALLOWS YOU TO SEND AS MANY EMAILS AS YOU WANT UP TO 250 RECIPIENTS ON A MONTHLY BASIS?Since I started with the price, when...Lire à suite

Social media falls short of expectations for B2B marketers

Posted on 19 February 201724 July 2018 by Myriam Gosselin, gestionnaire de compte

Questions remain about ROI A growing percentage of US business-to-business (B2B) marketers say they are using social media to promote their businesses. A recent poll of US B2B marketers by Bizible found that social media was respondents' second most widely...Lire à suite

Email outperforms social media, paid search for ROI

Posted on 3 January 201722 April 2025 by Ghislain Bergeron, PDG et analyste des données

One-size-fits-all email newsletters continue to be the backbone of marketers' email efforts Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional...Lire à suite

How email marketers are embedding video

Posted on 28 November 201624 May 2024 by Myriam Gosselin, gestionnaire de compte

About 22% of US marketing practitioners plan to add HTML 5 video this year Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s...Lire à suite

How much revenue does email drive

Posted on 18 November 201621 March 2024 by François Dahlem, directeur marketing

Research suggests email marketing beats just about everything for ROI Email is a tried and true digital marketing tactic—so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other...Lire à suite

Email continues to get more mobile

Posted on 28 October 201624 July 2018 by François Dahlem, directeur marketing

Most opens occur on mobile, and orders are trending that way US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in...Lire à suite

Retail email marketing is changing, but gradually

Posted on 9 October 20169 July 2024 by Myriam Gosselin, gestionnaire de compte

People of all ages still use—and act on—email YEAR IN AND YEAR OUT, EMAIL MARKETING REMAINS A DEPENDABLE TACTIC FOR RETAILLERS ! Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and...Lire à suite