Author: Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite

COVID-19 and email marketing, how to go about it? It is back to school season, and like your consumers, you have changed. You are checking your emails more than ever before and you are probably adapting to a new reality:...Lire à suite

Start a re-engagement campaign to focus your marketing efforts on real potential customers! STOP WASTING TIME AND ENERGY ON "PHANTOM" CLIENTS. Your database is full with email addresses, but you still don't get the results you expect from using this...Lire à suite

ATTRACT SUBSCRIBER’S EYES WITH POWERFUL NEWSLETTERS DESIGNS! FOR NEWSLETTER CREATED WHILE THINKING ABOUT THE SMALLEST TECHNICAL DETAILS! From the drawing board, to the layout of your message, a clean visual will make a real difference in your campaign’ performances. Making...Lire à suite