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Author: Francis Sauvé, directeur marketing

Dark mode: the new key to newsletter design

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing
The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite
Posted in Email marketing strategy
Newsletter visual: do’s and don’ts

Newsletter visual: do’s and don’ts

Posted on 12 May 202214 July 2022 by Francis Sauvé, directeur marketing
NEWSLETTER VISUAL SERIES: WHAT TO DO AND WHAT TO AVOID? Whether you are already sending out newsletters or just getting started, discover a few secrets! Are you looking to delight your subscribers as soon as they open your newsletters to...Lire à suite
Posted in Email marketing strategy
The holiday newsletter

The holiday newsletter

Posted on 22 November 20217 February 2022 by Francis Sauvé, directeur marketing
The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite
Posted in Email marketing strategy
The welcome email: a crucial matter

The welcome email: a crucial matter

Posted on 19 August 20217 February 2022 by Francis Sauvé, directeur marketing
THE CENTERPIECE OF YOUR EMAIL COMMUNICATION STRATEGIES! Sent automatically when a new contact subscribes to your newsletters, the welcome email is crucial because it sets the tone for your future communications. Often neglected, the quality of this welcome email must...Lire à suite
Posted in Email marketing strategy
Office workers are now home workers, and it’s here to stay!

Office workers are now home workers, and it’s here to stay!

Posted on 17 September 202019 May 2022 by Francis Sauvé, directeur marketing
COVID-19 and email marketing, how to go about it? It is back to school season, and like your consumers, you have changed. You are checking your emails more than ever before and you are probably adapting to a new reality:...Lire à suite
Posted in Email marketing strategy
2020 trends in email marketing!

2020 trends in email marketing!

Posted on 4 February 202023 June 2022 by Francis Sauvé, directeur marketing
Email marketing has not stopped surprising us! 2020 will be a pivotal year in terms of innovation in terms of exploring new practices. These will shape the way recipients interact with their emails and the way newsletters are made up....Lire à suite
Posted in Email marketing strategy
A re-engagement campaign for real potential customers

A re-engagement campaign for real potential customers

Posted on 29 October 201914 July 2022 by Francis Sauvé, directeur marketing
Start a re-engagement campaign to focus your marketing efforts on real potential customers! STOP WASTING TIME AND ENERGY ON "PHANTOM" CLIENTS. Your database is full with email addresses, but you still don't get the results you expect from using this...Lire à suite
Posted in Email marketing strategyLeave a comment
The way you should integrate your newsletters!

The way you should integrate your newsletters!

Posted on 23 August 201923 September 2019 by Francis Sauvé, directeur marketing
ALL YOU NEED TO KNOW ABOUT NEWSLETTER CREATION! Have you created a visual for your newsletter and want the final result to match your creative? There are certain things to put in place when building your newsletters in order that...Lire à suite
Posted in Email marketing strategyLeave a comment
The graphic design for your emails is essential

The graphic design for your emails is essential

Posted on 8 August 201920 September 2019 by Francis Sauvé, directeur marketing
ATTRACT SUBSCRIBER’S EYES WITH POWERFUL NEWSLETTERS DESIGNS! FOR NEWSLETTER CREATED WHILE THINKING ABOUT THE SMALLEST TECHNICAL DETAILS! From the drawing board, to the layout of your message, a clean visual will make a real difference in your campaign’ performances. Making...Lire à suite
Posted in Email marketing strategyLeave a comment
Are your newsletters looking good everywhere?

Are your newsletters looking good everywhere?

Posted on 24 July 201929 August 2019 by Francis Sauvé, directeur marketing
MAKE SURE THAT EVERY SUBSCRIBER RECEIVES YOUR NEWSLETTERS THE WAY THEY SHOULD! Do you know if your email campaign is received on Gmail our Outlook? Will browsers display your content the right way? Is the HTML contained in your newsletters...Lire à suite
Posted in Email marketing strategy, New featuresLeave a comment

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