Francis Sauvé, directeur marketing, Author at ADNETIS Email Marketing

Call-to-actions in newsletters

Posted on 19 July 202319 July 2023 by Francis Sauvé, directeur marketing

How do you create outstanding calls to action? DISCOVER THE WINNING STRATEGIES FOR CAPTURING YOUR SUBSCRIBERS' ATTENTION! You're newsletter success shouldn't depend on the open rate, but rather on the click-through rate. Your ability to generate clicks towards your communication...Lire à suite

Use TikTok to increase your newsletter subscribers

Posted on 29 March 202317 May 2023 by Francis Sauvé, directeur marketing

Use TikTok as a springboard for your newsletters! DIVERSIFY YOUR COMMUNICATION CHANNELS WITH THE NEWSLETTER SUBSCRIPTION GOAL IN MIND.Ah, that satanic Chinese spy application! Whether it is used for personal or promotional purposes, this platform is the talk of the...Lire à suite

2023 trends

Posted on 14 February 202317 May 2023 by Francis Sauvé, directeur marketing

The email marketing trends to watch in 2023! DEPLOY THE CURRENT BEST PRACTICES IN YOUR NEWSLETTERS!We sometimes forget, but email is older than the Internet itself. However, the communication techniques associated with newsletters continue to evolve. And for good reason!...Lire à suite

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

Newsletter visual: do’s and don’ts

Posted on 12 May 202214 July 2022 by Francis Sauvé, directeur marketing

NEWSLETTER VISUAL SERIES: WHAT TO DO AND WHAT TO AVOID? Whether you are already sending out newsletters or just getting started, discover a few secrets! Are you looking to delight your subscribers as soon as they open your newsletters to...Lire à suite

The holiday newsletter

Posted on 22 November 20217 February 2022 by Francis Sauvé, directeur marketing

The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite

The welcome email: a crucial matter

Posted on 19 August 20217 February 2022 by Francis Sauvé, directeur marketing

THE CENTERPIECE OF YOUR EMAIL COMMUNICATION STRATEGIES! Sent automatically when a new contact subscribes to your newsletters, the welcome email is crucial because it sets the tone for your future communications. Often neglected, the quality of this welcome email must...Lire à suite

Office workers are now home workers, and it’s here to stay!

Posted on 17 September 202019 May 2022 by Francis Sauvé, directeur marketing

COVID-19 and email marketing, how to go about it? It is back to school season, and like your consumers, you have changed. You are checking your emails more than ever before and you are probably adapting to a new reality:...Lire à suite

2020 trends in email marketing!

Posted on 4 February 202023 June 2022 by Francis Sauvé, directeur marketing

Email marketing has not stopped surprising us! 2020 will be a pivotal year in terms of innovation in terms of exploring new practices. These will shape the way recipients interact with their emails and the way newsletters are made up....Lire à suite

A re-engagement campaign for real potential customers

Posted on 29 October 201914 July 2022 by Francis Sauvé, directeur marketing

Start a re-engagement campaign to focus your marketing efforts on real potential customers! STOP WASTING TIME AND ENERGY ON "PHANTOM" CLIENTS. Your database is full with email addresses, but you still don't get the results you expect from using this...Lire à suite