Email marketing strategy Archives - ADNETIS Email Marketing

The “Promotion” tab in the Gmail mailbox

Posted on 18 September 202318 September 2023 by Ghislain Bergeron, PDG et analyste des données

As a sender, do you hate the "promotion" tab? NOT MAKING IT TO THE MAIN BOX ISN'T THE STUMBLING BLOCK YOU THINK IT IS! Available in the Gmail environment for 10 years now, the "promotion" tab is a key element...Lire à suite

Newsletter preheaders

Posted on 15 August 202315 August 2023 by Jérémy Bergeron, adjoint administratif

How to maximize newsletter opening with preheaders? THE PREHEADER: THAT LITTLE LINE OF TEXT THAT APPEARS BELOW THE EMAIL SUBJECT IN THE INBOX! An eye-catching preheader is a key step towards opening a newsletter. Failing to master this element of...Lire à suite

Call-to-actions in newsletters

Posted on 19 July 202319 July 2023 by Francis Sauvé, directeur marketing

How do you create outstanding calls to action? DISCOVER THE WINNING STRATEGIES FOR CAPTURING YOUR SUBSCRIBERS' ATTENTION! You're newsletter success shouldn't depend on the open rate, but rather on the click-through rate. Your ability to generate clicks towards your communication...Lire à suite

Summer newsletter strategies

Posted on 20 June 202320 June 2023 by Ghislain Bergeron, PDG et analyste des données

Why send out summer newsletters? YOUR SUBSCRIBERS AREN'T ON VACATION AT THE SAME TIME ALL SUMMER LONG! In Canada, summer is the most eagerly awaited time of the year. It's a time for festivities, outdoor activities and vacations. It's the...Lire à suite

ChatGPT : your next newsletter builder?

Posted on 16 May 202317 May 2023 by Jérémy Bergeron, adjoint administratif

Can ChatGPT enhance your email marketing? A REAL MAGIC TOOL OR A SHORT-LIVED TREND? WE WILL HELP YOU SEE IT CLEARER!From computers that take medical exams to fake photos that are indistinguishable from reality, ChatGPT offers a wide range of...Lire à suite

Use TikTok to increase your newsletter subscribers

Posted on 29 March 202317 May 2023 by Francis Sauvé, directeur marketing

Use TikTok as a springboard for your newsletters! DIVERSIFY YOUR COMMUNICATION CHANNELS WITH THE NEWSLETTER SUBSCRIPTION GOAL IN MIND.Ah, that satanic Chinese spy application! Whether it is used for personal or promotional purposes, this platform is the talk of the...Lire à suite

2023 trends

Posted on 14 February 202317 May 2023 by Francis Sauvé, directeur marketing

The email marketing trends to watch in 2023! DEPLOY THE CURRENT BEST PRACTICES IN YOUR NEWSLETTERS!We sometimes forget, but email is older than the Internet itself. However, the communication techniques associated with newsletters continue to evolve. And for good reason!...Lire à suite

What is the ideal length of a newsletter?

Posted on 3 October 202217 May 2023 by Jérémy Bergeron, adjoint administratif

Get on the right path with a head start! NOT TOO SHORT, NOT TOO LONG, MAKE SURE YOUR NEWSLETTERS STAND OUT!! Did you know that newsletters are typically read for an average of 51 seconds, and the ideal text density...Lire à suite

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

Analyzing your results: do’s and don’ts

Posted on 27 June 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

ANALYZING YOUR RESULTS SERIES: WHAT TO DO AND WHAT TO AVOID? Place your bets, no more bets! You press the send button and cross your fingers that your newsletter will produce the results you expect! But how do you measure...Lire à suite