Ghislain Bergeron, PDG et analyste des données, Author at ADNETIS Email Marketing

A consent campaign to effectively manage your rights to send emails

Posted on 13 September 20192 October 2019 by Ghislain Bergeron, PDG et analyste des données

DON’T LET YOUR IMPLIED SUBSCRIBERS REACH THEIR EXPIRY DATE! YOUR EMAIL LIST CONTAIN IMPLIED CONSENT AUTHORIZING YOU TO COMMUNICATE FOR 6 TO 24 MONTHS? A consent campaign is an excellent strategy to obtain express consent before the expiry date of...Lire à suite

Mobile is killing emails?

Posted on 1 March 201927 March 2019 by Ghislain Bergeron, PDG et analyste des données

Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite

Email zombies? Out the dead!

Posted on 8 November 201814 December 2018 by Ghislain Bergeron, PDG et analyste des données

YOUR LIST OF SUBSCRIBERS CONTAINS ZOMBIE EMAILS THIS IS THE TIME TO REMOVE ALL THESE DEAD BODIES FROM YOUR DATABASE! Do not let the past haunt your marketing strategies and deployed a re-engagement campaigns. Discover your dead! Your email list...Lire à suite

Are your marketing data outdated?

Posted on 12 September 201821 September 2018 by Ghislain Bergeron, PDG et analyste des données

ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite

Mobile statistics now available

Posted on 9 August 20184 September 2018 by Ghislain Bergeron, PDG et analyste des données

WHY SHOULD YOU CREATE MOBILE NEWSLETTERS We often mention the importance of designing your newsletters by considering the subscribers who open your emails on a mobile device. What better than to show you concretely who opens your emails in statistics.After...Lire à suite

Is your email list getting tired?

Posted on 19 June 20183 August 2018 by Ghislain Bergeron, PDG et analyste des données

WHAT TO DO WHEN YOUR RECIPIENTS DO NOT OPEN EMAILS? WHAT ARE THE STRATEGIES TO OPTIMIZE THE QUALITY OF YOUR EMAIL LIST?Your business benefits from 5 000 Facebook friends. It sounds great, but in fact, how much are involved in...Lire à suite

Your emails near the remote control

Posted on 26 April 20183 August 2018 by Ghislain Bergeron, PDG et analyste des données

ENJOY MOBILE USE BY YOUR CUSTOMERS NEAR 9/10 CONSUMERS CONSIDER THEIR MOBILE DEVICE AS AN INTELLIGENT HOME CONTROLLERThis means that your customers have their phone at their fingertips even more than you thought! And who says smartphone, says emails. And...Lire à suite

Your customers prefer to give you their personal information

Posted on 18 April 201826 July 2018 by Ghislain Bergeron, PDG et analyste des données

YOUR CUSTOMERS WISH TO SHARE THEIR DATA FEW CUSTOMERS ARE COMFORTABLE SHARING DATA THROUGH THIRD PARTIESThey prefer to give information directly to the companies they buy services from or the brands they purchase. Enjoy recent weeks hot topic about Facebook...Lire à suite

Email outperforms social media, paid search for ROI

Posted on 3 January 201724 July 2018 by Ghislain Bergeron, PDG et analyste des données

One-size-fits-all email newsletters continue to be the backbone of marketers' email efforts Newsletters were the most common type of marketing email sent by US email marketers in the first half of 2016, according to July research by software and professional...Lire à suite

63% of Canadian businesses use email marketing

Posted on 17 August 201624 July 2018 by Ghislain Bergeron, PDG et analyste des données

Small businesses most likely to communicate with customers, prospects via telephone, in person Small businesses in Canada are still focused on traditional ways of engaging with their customers and potential customers, according to research from Constant Contact. Talking on the...Lire à suite