Ghislain Bergeron, PDG et analyste des données, Author at ADNETIS Email Marketing

The “Promotion” tab in the Gmail mailbox

Posted on 18 September 202318 September 2023 by Ghislain Bergeron, PDG et analyste des données

As a sender, do you hate the "promotion" tab? NOT MAKING IT TO THE MAIN BOX ISN'T THE STUMBLING BLOCK YOU THINK IT IS! Available in the Gmail environment for 10 years now, the "promotion" tab is a key element...Lire à suite

Summer newsletter strategies

Posted on 20 June 202320 June 2023 by Ghislain Bergeron, PDG et analyste des données

Why send out summer newsletters? YOUR SUBSCRIBERS AREN'T ON VACATION AT THE SAME TIME ALL SUMMER LONG! In Canada, summer is the most eagerly awaited time of the year. It's a time for festivities, outdoor activities and vacations. It's the...Lire à suite

Analyzing your results: do’s and don’ts

Posted on 27 June 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

ANALYZING YOUR RESULTS SERIES: WHAT TO DO AND WHAT TO AVOID? Place your bets, no more bets! You press the send button and cross your fingers that your newsletter will produce the results you expect! But how do you measure...Lire à suite

Database: do’s and don’ts

Posted on 20 April 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

DATABASE WHAT TO DO AND WHAT TO AVOID ? Whether you are just starting out or perfecting your skills, discover some secrets! Are you looking to diversify your communications and think that email marketing is the way to go? First,...Lire à suite

7 ideas to make your newsletters shine this summer

Posted on 16 June 20214 February 2022 by Ghislain Bergeron, PDG et analyste des données

HOW TO STAND OUT NOW THAT MOST COMPANIES WENT ONLINE? What happened in the marketing world in the last 15 months? Pandemic, pandemic and more pandemic! But, now that health constraints are easing, it's time to refine your communication strategies...Lire à suite

A consent campaign to effectively manage your rights to send emails

Posted on 13 September 20192 October 2019 by Ghislain Bergeron, PDG et analyste des données

DON’T LET YOUR IMPLIED SUBSCRIBERS REACH THEIR EXPIRY DATE! YOUR EMAIL LIST CONTAIN IMPLIED CONSENT AUTHORIZING YOU TO COMMUNICATE FOR 6 TO 24 MONTHS? A consent campaign is an excellent strategy to obtain express consent before the expiry date of...Lire à suite

Mobile is killing emails?

Posted on 1 March 201910 October 2023 by Ghislain Bergeron, PDG et analyste des données

Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite

Email zombies? Out the dead!

Posted on 8 November 201810 January 2022 by Ghislain Bergeron, PDG et analyste des données

YOUR LIST OF SUBSCRIBERS CONTAINS ZOMBIE EMAILS THIS IS THE TIME TO REMOVE ALL THESE DEAD BODIES FROM YOUR DATABASE! Do not let the past haunt your marketing strategies and deployed a re-engagement campaigns. Discover your dead! Your email list...Lire à suite

Are your marketing data outdated?

Posted on 12 September 201821 September 2018 by Ghislain Bergeron, PDG et analyste des données

ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite

Mobile statistics now available

Posted on 9 August 20184 September 2018 by Ghislain Bergeron, PDG et analyste des données

WHY SHOULD YOU CREATE MOBILE NEWSLETTERS We often mention the importance of designing your newsletters by considering the subscribers who open your emails on a mobile device. What better than to show you concretely who opens your emails in statistics.After...Lire à suite