Blog

Baby boomers are increasing their online purchases due to the pandemic

Posted on 20 October 202025 January 2021 by Jérémy Bergeron, adjoint administratif

ARE YOU READY TO WELCOME BOOMERS ONLINE? HOW TO ADAPT TO THAT NEW DEMOGRAPHIC NOW WANTING TO SHOP FROM HOME? Baby boomers are the biggest consumers of traditional media such as television, radio, magazines and newspapers. Despite being so traditional, 90%...Lire à suite

Office workers are now home workers, and it’s here to stay!

Posted on 17 September 202025 January 2021 by Francis Sauvé, directeur marketing

COVID-19 and email marketing, how to go about it? It is back to school season, and like your consumers, you have changed. You are checking your emails more than ever before and you are probably adapting to a new reality:...Lire à suite

Visual layout strategies for a stylish and structured newsletter

Posted on 28 August 202025 January 2021 by Jérémy Bergeron, adjoint administratif

ELEMENT POSITIONING IS AN ART! You completed the graphic design of your visual elements and are now ready to transmit your work to a multimedia integrator? Wait! The look of your email will not be close to what you imagined...Lire à suite

The creation of an opt-in email adapted to your customers

Posted on 23 July 202025 January 2021 by Jérémy Bergeron, adjoint administratif

FIND A CONTACT ACQUISITION STRATEGY IDEAL FOR YOUR NEEDS Because getting the email addresses of your customers takes time and energy, make sure that every subscriber feels committed to your brand from the moment they sign up. To do this,...Lire à suite

6 mistakes to avoid in email marketing!

Posted on 16 March 202013 April 2020 by Jérémy Bergeron, adjoint administratif

Surpass challenges by deploying the right tactics Creating marketing emails that’ll reach inboxes is more complex than you might imagine! Adopting good practices could drastically change your results. 2019 is already over! It’s without surprise that email finished first in...Lire à suite

Ideas to spice up your email marketing!

Posted on 13 March 202013 April 2020 by Jérémy Bergeron, adjoint administratif

IN NEED... OF INSPIRATION? Here are 9 ideas to add to your visual designs for a drastic facelift to your campaigns: design trends that rejuvenate good old email solicitation techniques and that’ll make you stand out in inboxes. ADNETIS has...Lire à suite

2020 trends in email marketing!

Posted on 4 February 20204 February 2020 by Francis Sauvé, directeur marketing

Email marketing has not stopped surprising us! 2020 will be a pivotal year in terms of innovation in terms of exploring new practices. These will shape the way recipients interact with their emails and the way newsletters are made up.Technological...Lire à suite

The Canadian Anti-Spam Legislation is a real advantage!

Posted on 26 September 201910 January 2020 by Jérémy Bergeron, adjoint administratif

DO YOU MANAGE YOUR SUBSCRIBERS’ CONSENT TYPE? You send emails to recipients regardless of Canada's Anti-spam Legislation (CASL)? You must comply with it without delay! CASL represents new benefits for Canadian companies and an opportunity since you will build privileged...Lire à suite

A consent campaign to effectively manage your rights to send emails

Posted on 13 September 20192 October 2019 by Ghislain Bergeron, PDG et analyste des données

DON’T LET YOUR IMPLIED SUBSCRIBERS REACH THEIR EXPIRY DATE! YOUR EMAIL LIST CONTAIN IMPLIED CONSENT AUTHORIZING YOU TO COMMUNICATE FOR 6 TO 24 MONTHS? A consent campaign is an excellent strategy to obtain express consent before the expiry date of...Lire à suite

The way you should integrate your newsletters!

Posted on 23 August 201923 September 2019 by Francis Sauvé, directeur marketing

ALL YOU NEED TO KNOW ABOUT NEWSLETTER CREATION! Have you created a visual for your newsletter and want the final result to match your creative? There are certain things to put in place when building your newsletters in order that...Lire à suite