As a sender, do you hate the "promotion" tab? NOT MAKING IT TO THE MAIN BOX ISN'T THE STUMBLING BLOCK YOU THINK IT IS! Available in the Gmail environment for 10 years now, the "promotion" tab is a key element...Lire à suite

How do you create outstanding calls to action? DISCOVER THE WINNING STRATEGIES FOR CAPTURING YOUR SUBSCRIBERS' ATTENTION! You're newsletter success shouldn't depend on the open rate, but rather on the click-through rate. Your ability to generate clicks towards your communication...Lire à suite

Can ChatGPT enhance your email marketing? A REAL MAGIC TOOL OR A SHORT-LIVED TREND? WE WILL HELP YOU SEE IT CLEARER!From computers that take medical exams to fake photos that are indistinguishable from reality, ChatGPT offers a wide range of...Lire à suite

The email marketing trends to watch in 2023! DEPLOY THE CURRENT BEST PRACTICES IN YOUR NEWSLETTERS!We sometimes forget, but email is older than the Internet itself. However, the communication techniques associated with newsletters continue to evolve. And for good reason!...Lire à suite

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite