Blog

Newsletter accessibility

Posted on 16 July 202417 July 2024 by Francis Sauvé, directeur marketing

Newsletter accessibility starts with plain text. A PLAIN TEXT VERSION HIDDEN BEHIND YOUR VISUAL.The most basic form of newsletter is plain text, or if you prefer... the TEXT version.When you lay out your newsletters with images, titles and buttons... you're...Lire à suite

Summer newsletters

Posted on 26 June 202426 June 2024 by Jérémy Bergeron, coordonnateur et développeur

Simplified newsletters this summer STAY EFFICIENT IN THE SUMMERTIME!Although summer is associated with a well-deserved break, newsletters don't go on vacation. Instead, this is an opportunity to rethink your strategies and simplify your newsletters to match the slowdown while keeping...Lire à suite

How do we detect openings?

Posted on 4 June 20244 June 2024 by Francis Sauvé, directeur marketing

Have you heard of the PIXEL, which detects openings? THERE'S A SIMPLE HIDDEN TRICK BEHIND NEWSLETTERS!When you send a newsletter, devices embed a small, pixel-sized image in the background. As soon as your subscribers view the images contained in a...Lire à suite

Spring newsletter strategies

Posted on 22 March 202422 March 2024 by Francis Sauvé, directeur marketing

It's time for spring cleaning! THE RETURN OF SUNSHINE IS A GREAT OCCASION TO REINVIGORATE YOUR NEWSLETTERS WITH DAZZLING STRATEGIES!In this spirit of vitality, explore new ways to captivate your audience, clean up your mailing lists and recreate a user...Lire à suite

Emojis in newsletters

Posted on 19 February 202419 February 2024 by Jérémy Bergeron, coordonnateur et développeur

Add emotion to your communications! DISCOVER HOW EMOJIS GO BEYOND EXPRESSIVE "LITTLE CHARACTERS" !Do you know the 7 / 38 / 55 rule ?It suggests that 7% of communication is verbal, 38% is vocal and 55% is visual.So what are...Lire à suite

2024 state of email

Posted on 22 January 202422 January 2024 by Francis Sauvé, directeur marketing

The future of newsletters is now! EMAILING PRACTICES ARE CONSTANTLY EVOLVING, WHAT'S IN STORE FOR 2024?The new year is the perfect opportunity to reflect on our medium of choice. Short on time to stay ahead of the email curve? Update...Lire à suite

Have you thought about YOGA for newsletters?

Posted on 19 October 202319 October 2023 by Jérémy Bergeron, coordonnateur et développeur

For newsletters that look good everywhere, take a deep breath and think YOGA! If it helps you in the literal sense of the word, that's great... but we're talking about Yahoo-Outlook-Gmail-Apple! These are the most popular inboxes where your newsletter...Lire à suite

The “Promotion” tab in the Gmail mailbox

Posted on 18 September 202318 September 2023 by Ghislain Bergeron, PDG et analyste des données

As a sender, do you hate the "promotion" tab? NOT MAKING IT TO THE MAIN BOX ISN'T THE STUMBLING BLOCK YOU THINK IT IS! Available in the Gmail environment for 10 years now, the "promotion" tab is a key element...Lire à suite

Newsletter preheaders

Posted on 15 August 202315 August 2023 by Jérémy Bergeron, coordonnateur et développeur

How to maximize newsletter opening with preheaders? THE PREHEADER: THAT LITTLE LINE OF TEXT THAT APPEARS BELOW THE EMAIL SUBJECT IN THE INBOX! An eye-catching preheader is a key step towards opening a newsletter. Failing to master this element of...Lire à suite

Call-to-actions in newsletters

Posted on 19 July 202319 July 2023 by Francis Sauvé, directeur marketing

How do you create outstanding calls to action? DISCOVER THE WINNING STRATEGIES FOR CAPTURING YOUR SUBSCRIBERS' ATTENTION! You're newsletter success shouldn't depend on the open rate, but rather on the click-through rate. Your ability to generate clicks towards your communication...Lire à suite