Blog

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

Analyzing your results: do’s and don’ts

Posted on 27 June 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

ANALYZING YOUR RESULTS SERIES: WHAT TO DO AND WHAT TO AVOID? Place your bets, no more bets! You press the send button and cross your fingers that your newsletter will produce the results you expect! But how do you measure...Lire à suite

Planning your email marketing: do’s and don’ts

Posted on 30 May 202214 July 2022 by Jérémy Bergeron, adjoint administratif

PLANNING YOUR EMAIL MARKETING SERIES: WHAT TO DO AND WHAT TO AVOID? Do you create newsletters and keep wondering what is the best timing to click "send"? You are not alone… that is the $1,000 question! The answer is not...Lire à suite

Newsletter visual: do’s and don’ts

Posted on 12 May 202214 July 2022 by Francis Sauvé, directeur marketing

NEWSLETTER VISUAL SERIES: WHAT TO DO AND WHAT TO AVOID? Whether you are already sending out newsletters or just getting started, discover a few secrets! Are you looking to delight your subscribers as soon as they open your newsletters to...Lire à suite

Database: do’s and don’ts

Posted on 20 April 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

DATABASE WHAT TO DO AND WHAT TO AVOID ? Whether you are just starting out or perfecting your skills, discover some secrets! Are you looking to diversify your communications and think that email marketing is the way to go? First,...Lire à suite

2022 trends

Posted on 18 March 202222 April 2022 by Jérémy Bergeron, adjoint administratif

How to stand out from the inbox this year? ARE NEWSLETTERS AN INTEGRAL PART OF YOUR COMMUNICATION STRATEGIES? This year, you will need to capture the attention of your subscribers using proven tactics to achieve concrete results based on clearly...Lire à suite

The holiday newsletter

Posted on 22 November 20217 February 2022 by Francis Sauvé, directeur marketing

The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite

The welcome email: a crucial matter

Posted on 19 August 20217 February 2022 by Francis Sauvé, directeur marketing

THE CENTERPIECE OF YOUR EMAIL COMMUNICATION STRATEGIES! Sent automatically when a new contact subscribes to your newsletters, the welcome email is crucial because it sets the tone for your future communications. Often neglected, the quality of this welcome email must...Lire à suite

7 ideas to make your newsletters shine this summer

Posted on 16 June 20214 February 2022 by Ghislain Bergeron, PDG et analyste des données

HOW TO STAND OUT NOW THAT MOST COMPANIES WENT ONLINE? What happened in the marketing world in the last 15 months? Pandemic, pandemic and more pandemic! But, now that health constraints are easing, it's time to refine your communication strategies...Lire à suite

Baby boomers are increasing their online purchases due to the pandemic

Posted on 20 October 202013 January 2022 by Jérémy Bergeron, adjoint administratif

ARE YOU READY TO WELCOME BOOMERS ONLINE? HOW TO ADAPT TO THAT NEW DEMOGRAPHIC NOW WANTING TO SHOP FROM HOME? Baby boomers are the biggest consumers of traditional media such as television, radio, magazines and newspapers. Despite being so traditional, 90%...Lire à suite