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Author: Jérémy Bergeron, coordonnateur et développeur

Summer newsletters

Summer newsletters

Posted on 26 June 202426 June 2024 by Jérémy Bergeron, coordonnateur et développeur
Simplified newsletters this summer STAY EFFICIENT IN THE SUMMERTIME!Although summer is associated with a well-deserved break, newsletters don't go on vacation. Instead, this is an opportunity to rethink your strategies and simplify your newsletters to match the slowdown while keeping...Lire à suite
Posted in Email marketing strategy
Emojis in newsletters

Emojis in newsletters

Posted on 19 February 202419 February 2024 by Jérémy Bergeron, coordonnateur et développeur
Add emotion to your communications! DISCOVER HOW EMOJIS GO BEYOND EXPRESSIVE "LITTLE CHARACTERS" !Do you know the 7 / 38 / 55 rule ?It suggests that 7% of communication is verbal, 38% is vocal and 55% is visual.So what are...Lire à suite
Posted in Email marketing strategy
Have you thought about YOGA for newsletters?

Have you thought about YOGA for newsletters?

Posted on 19 October 202319 October 2023 by Jérémy Bergeron, coordonnateur et développeur
For newsletters that look good everywhere, take a deep breath and think YOGA! If it helps you in the literal sense of the word, that's great... but we're talking about Yahoo-Outlook-Gmail-Apple! These are the most popular inboxes where your newsletter...Lire à suite
Posted in Email marketing strategy
Newsletter preheaders

Newsletter preheaders

Posted on 15 August 202315 August 2023 by Jérémy Bergeron, coordonnateur et développeur
How to maximize newsletter opening with preheaders? THE PREHEADER: THAT LITTLE LINE OF TEXT THAT APPEARS BELOW THE EMAIL SUBJECT IN THE INBOX! An eye-catching preheader is a key step towards opening a newsletter. Failing to master this element of...Lire à suite
Posted in Email marketing strategy
ChatGPT : your next newsletter builder?

ChatGPT : your next newsletter builder?

Posted on 16 May 202317 May 2023 by Jérémy Bergeron, coordonnateur et développeur
Can ChatGPT enhance your email marketing? A REAL MAGIC TOOL OR A SHORT-LIVED TREND? WE WILL HELP YOU SEE IT CLEARER!From computers that take medical exams to fake photos that are indistinguishable from reality, ChatGPT offers a wide range of...Lire à suite
Posted in Email marketing strategy
What is the ideal length of a newsletter?

What is the ideal length of a newsletter?

Posted on 3 October 202217 May 2023 by Jérémy Bergeron, coordonnateur et développeur
Get on the right path with a head start! NOT TOO SHORT, NOT TOO LONG, MAKE SURE YOUR NEWSLETTERS STAND OUT!! Did you know that newsletters are typically read for an average of 51 seconds, and the ideal text density...Lire à suite
Posted in Email marketing strategy
Planning your email marketing: do’s and don’ts

Planning your email marketing: do’s and don’ts

Posted on 30 May 202214 July 2022 by Jérémy Bergeron, coordonnateur et développeur
PLANNING YOUR EMAIL MARKETING SERIES: WHAT TO DO AND WHAT TO AVOID? Do you create newsletters and keep wondering what is the best timing to click "send"? You are not alone… that is the $1,000 question! The answer is not...Lire à suite
Posted in Email marketing strategy
2022 trends

2022 trends

Posted on 18 March 202222 April 2022 by Jérémy Bergeron, coordonnateur et développeur
How to stand out from the inbox this year? ARE NEWSLETTERS AN INTEGRAL PART OF YOUR COMMUNICATION STRATEGIES? This year, you will need to capture the attention of your subscribers using proven tactics to achieve concrete results based on clearly...Lire à suite
Posted in Email marketing strategy
Baby boomers are increasing their online purchases due to the pandemic

Baby boomers are increasing their online purchases due to the pandemic

Posted on 20 October 202013 January 2022 by Jérémy Bergeron, coordonnateur et développeur
ARE YOU READY TO WELCOME BOOMERS ONLINE? HOW TO ADAPT TO THAT NEW DEMOGRAPHIC NOW WANTING TO SHOP FROM HOME? Baby boomers are the biggest consumers of traditional media such as television, radio, magazines and newspapers. Despite being so traditional, 90%...Lire à suite
Posted in Email marketing strategy
Visual layout strategies for a stylish and structured newsletter

Visual layout strategies for a stylish and structured newsletter

Posted on 28 August 202019 May 2022 by Jérémy Bergeron, coordonnateur et développeur
ELEMENT POSITIONING IS AN ART! You completed the graphic design of your visual elements and are now ready to transmit your work to a multimedia integrator? Wait! The look of your email will not be close to what you imagined...Lire à suite
Posted in Email marketing strategy

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