Jérémy Bergeron, adjoint administratif, Author at ADNETIS Email Marketing

Have you thought about YOGA for newsletters?

Posted on 19 October 202319 October 2023 by Jérémy Bergeron, adjoint administratif

For newsletters that look good everywhere, take a deep breath and think YOGA! If it helps you in the literal sense of the word, that's great... but we're talking about Yahoo-Outlook-Gmail-Apple! These are the most popular inboxes where your newsletter...Lire à suite

Newsletter preheaders

Posted on 15 August 202315 August 2023 by Jérémy Bergeron, adjoint administratif

How to maximize newsletter opening with preheaders? THE PREHEADER: THAT LITTLE LINE OF TEXT THAT APPEARS BELOW THE EMAIL SUBJECT IN THE INBOX! An eye-catching preheader is a key step towards opening a newsletter. Failing to master this element of...Lire à suite

ChatGPT : your next newsletter builder?

Posted on 16 May 202317 May 2023 by Jérémy Bergeron, adjoint administratif

Can ChatGPT enhance your email marketing? A REAL MAGIC TOOL OR A SHORT-LIVED TREND? WE WILL HELP YOU SEE IT CLEARER!From computers that take medical exams to fake photos that are indistinguishable from reality, ChatGPT offers a wide range of...Lire à suite

What is the ideal length of a newsletter?

Posted on 3 October 202217 May 2023 by Jérémy Bergeron, adjoint administratif

Get on the right path with a head start! NOT TOO SHORT, NOT TOO LONG, MAKE SURE YOUR NEWSLETTERS STAND OUT!! Did you know that newsletters are typically read for an average of 51 seconds, and the ideal text density...Lire à suite

Planning your email marketing: do’s and don’ts

Posted on 30 May 202214 July 2022 by Jérémy Bergeron, adjoint administratif

PLANNING YOUR EMAIL MARKETING SERIES: WHAT TO DO AND WHAT TO AVOID? Do you create newsletters and keep wondering what is the best timing to click "send"? You are not alone… that is the $1,000 question! The answer is not...Lire à suite

2022 trends

Posted on 18 March 202222 April 2022 by Jérémy Bergeron, adjoint administratif

How to stand out from the inbox this year? ARE NEWSLETTERS AN INTEGRAL PART OF YOUR COMMUNICATION STRATEGIES? This year, you will need to capture the attention of your subscribers using proven tactics to achieve concrete results based on clearly...Lire à suite

Baby boomers are increasing their online purchases due to the pandemic

Posted on 20 October 202013 January 2022 by Jérémy Bergeron, adjoint administratif

ARE YOU READY TO WELCOME BOOMERS ONLINE? HOW TO ADAPT TO THAT NEW DEMOGRAPHIC NOW WANTING TO SHOP FROM HOME? Baby boomers are the biggest consumers of traditional media such as television, radio, magazines and newspapers. Despite being so traditional, 90%...Lire à suite

Visual layout strategies for a stylish and structured newsletter

Posted on 28 August 202019 May 2022 by Jérémy Bergeron, adjoint administratif

ELEMENT POSITIONING IS AN ART! You completed the graphic design of your visual elements and are now ready to transmit your work to a multimedia integrator? Wait! The look of your email will not be close to what you imagined...Lire à suite

The creation of an opt-in email adapted to your customers

Posted on 23 July 202026 May 2022 by Jérémy Bergeron, adjoint administratif

FIND A CONTACT ACQUISITION STRATEGY IDEAL FOR YOUR NEEDS Because getting the email addresses of your customers takes time and energy, make sure that every subscriber feels committed to your brand from the moment they sign up. To do this,...Lire à suite

6 mistakes to avoid in email marketing!

Posted on 16 March 202022 April 2022 by Jérémy Bergeron, adjoint administratif

Surpass challenges by deploying the right tactics Creating marketing emails that’ll reach inboxes is more complex than you might imagine! Adopting good practices could drastically change your results. 2019 is already over! It’s without surprise that email finished first in...Lire à suite