Blog

The graphic design for your emails is essential

Posted on 8 August 201920 September 2019 by Francis Sauvé, directeur marketing

ATTRACT SUBSCRIBER’S EYES WITH POWERFUL NEWSLETTERS DESIGNS! FOR NEWSLETTER CREATED WHILE THINKING ABOUT THE SMALLEST TECHNICAL DETAILS! From the drawing board, to the layout of your message, a clean visual will make a real difference in your campaign’ performances. Making...Lire à suite

Are your newsletters looking good everywhere?

Posted on 24 July 201929 August 2019 by Francis Sauvé, directeur marketing

MAKE SURE THAT EVERY SUBSCRIBER RECEIVES YOUR NEWSLETTERS THE WAY THEY SHOULD! Do you know if your email campaign is received on Gmail our Outlook? Will browsers display your content the right way? Is the HTML contained in your newsletters...Lire à suite

Email mobility, think about optimization!

Posted on 3 July 20197 August 2019 by Francis Sauvé, directeur marketing

BOOST YOUR RESULTS WITH EMAILS THAT ARE ADAPTED TO MOBILE SCREEN DEVICE Iphone or Android? Tablet or mobile app?Considering that more than half of emails are read on a mobile device, it’s imperative to think about this aspect when building...Lire à suite

Create loyalty with post-purchase emails!

Posted on 18 June 201910 July 2019 by Francis Sauvé, directeur marketing

EMAIL AUTOMATION TRIGGERED AT THE RIGHT TIME You spend a lot of energy towards new customers acquisition. You do so in the different areas of their purchasing process. Now that they've tried out your services or products, it's time to...Lire à suite

Summer email strategies, good idea?

Posted on 23 May 201916 July 2019 by Jérémy Bergeron, adjoint administratif

Your customer habits are different when the sun comes out In Quebec, we have 4 seasons and your customers buying behavior differs according to the weather. It's cold? They buy online! It’s raining? They past time in stores! It's sunny,...Lire à suite

Newsletter animation

Posted on 27 April 201931 May 2019 by Sylvain Trépanier

Should you use animation to capture attention? THE ANSWER IS YES. Newsletters that feature an animation are more likely to catch the attention of subscribers, but some technical elements need to be taken into consideration when creating your animations! We...Lire à suite

Email and personality

Posted on 20 April 201931 May 2019 by Francis Sauvé, directeur marketing

WHAT'S YOUR PERSONALITY? An email marketing campaign has the power to build customer loyalty as well as subscribers who have special interest in your brand. It can also convert to online sales and reactivate the purchase from an inactive customer....Lire à suite

Don’t say this!

Posted on 7 March 201931 May 2019 by Sylvain Trépanier

Spam words, words to avoid in your emails Spam filters rely on a multitude of variables to classify messages in the inboxes of their users. Among these, the filters analyze the content of emails in search of words commonly used...Lire à suite

They ignore you!

Posted on 4 March 201930 April 2019 by Francis Sauvé, directeur marketing

10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite

Mobile is killing emails?

Posted on 1 March 201927 March 2019 by Ghislain Bergeron, PDG et analyste des données

Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite