Blog

Summer newsletter strategies

Posted on 20 June 202320 June 2023 by Ghislain Bergeron, PDG et analyste des données

Why send out summer newsletters? YOUR SUBSCRIBERS AREN'T ON VACATION AT THE SAME TIME ALL SUMMER LONG! In Canada, summer is the most eagerly awaited time of the year. It's a time for festivities, outdoor activities and vacations. It's the...Lire à suite

ChatGPT : your next newsletter builder?

Posted on 16 May 202317 May 2023 by Jérémy Bergeron, coordonnateur et développeur

Can ChatGPT enhance your email marketing? A REAL MAGIC TOOL OR A SHORT-LIVED TREND? WE WILL HELP YOU SEE IT CLEARER!From computers that take medical exams to fake photos that are indistinguishable from reality, ChatGPT offers a wide range of...Lire à suite

Use TikTok to increase your newsletter subscribers

Posted on 29 March 202317 May 2023 by Francis Sauvé, directeur marketing

Use TikTok as a springboard for your newsletters! DIVERSIFY YOUR COMMUNICATION CHANNELS WITH THE NEWSLETTER SUBSCRIPTION GOAL IN MIND.Ah, that satanic Chinese spy application! Whether it is used for personal or promotional purposes, this platform is the talk of the...Lire à suite

2023 trends

Posted on 14 February 202317 May 2023 by Francis Sauvé, directeur marketing

The email marketing trends to watch in 2023! DEPLOY THE CURRENT BEST PRACTICES IN YOUR NEWSLETTERS!We sometimes forget, but email is older than the Internet itself. However, the communication techniques associated with newsletters continue to evolve. And for good reason!...Lire à suite

What is the ideal length of a newsletter?

Posted on 3 October 202217 May 2023 by Jérémy Bergeron, coordonnateur et développeur

Get on the right path with a head start! NOT TOO SHORT, NOT TOO LONG, MAKE SURE YOUR NEWSLETTERS STAND OUT!! Did you know that newsletters are typically read for an average of 51 seconds, and the ideal text density...Lire à suite

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

Analyzing your results: do’s and don’ts

Posted on 27 June 202224 January 2025 by Ghislain Bergeron, PDG et analyste des données

ANALYZING YOUR RESULTS SERIES: WHAT TO DO AND WHAT TO AVOID? Place your bets, no more bets! You press the send button and cross your fingers that your newsletter will produce the results you expect! But how do you measure...Lire à suite

Planning your email marketing: do’s and don’ts

Posted on 30 May 202214 July 2022 by Jérémy Bergeron, coordonnateur et développeur

PLANNING YOUR EMAIL MARKETING SERIES: WHAT TO DO AND WHAT TO AVOID? Do you create newsletters and keep wondering what is the best timing to click "send"? You are not alone… that is the $1,000 question! The answer is not...Lire à suite

Newsletter visual: do’s and don’ts

Posted on 12 May 202214 July 2022 by Francis Sauvé, directeur marketing

NEWSLETTER VISUAL SERIES: WHAT TO DO AND WHAT TO AVOID? Whether you are already sending out newsletters or just getting started, discover a few secrets! Are you looking to delight your subscribers as soon as they open your newsletters to...Lire à suite

Database: do’s and don’ts

Posted on 20 April 202214 July 2022 by Ghislain Bergeron, PDG et analyste des données

DATABASE WHAT TO DO AND WHAT TO AVOID ? Whether you are just starting out or perfecting your skills, discover some secrets! Are you looking to diversify your communications and think that email marketing is the way to go? First,...Lire à suite