Blog

The holiday newsletter

Posted on 22 November 20217 February 2022 by Francis Sauvé, directeur marketing

The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite

The welcome email: a crucial matter

Posted on 19 August 20217 February 2022 by Francis Sauvé, directeur marketing

THE CENTERPIECE OF YOUR EMAIL COMMUNICATION STRATEGIES! Sent automatically when a new contact subscribes to your newsletters, the welcome email is crucial because it sets the tone for your future communications. Often neglected, the quality of this welcome email must...Lire à suite

7 ideas to make your newsletters shine this summer

Posted on 16 June 20214 February 2022 by Ghislain Bergeron, PDG et analyste des données

HOW TO STAND OUT NOW THAT MOST COMPANIES WENT ONLINE? What happened in the marketing world in the last 15 months? Pandemic, pandemic and more pandemic! But, now that health constraints are easing, it's time to refine your communication strategies...Lire à suite

Baby boomers are increasing their online purchases due to the pandemic

Posted on 20 October 202013 January 2022 by Jérémy Bergeron, adjoint administratif

ARE YOU READY TO WELCOME BOOMERS ONLINE? HOW TO ADAPT TO THAT NEW DEMOGRAPHIC NOW WANTING TO SHOP FROM HOME? Baby boomers are the biggest consumers of traditional media such as television, radio, magazines and newspapers. Despite being so traditional, 90%...Lire à suite

Office workers are now home workers, and it’s here to stay!

Posted on 17 September 202019 May 2022 by Francis Sauvé, directeur marketing

COVID-19 and email marketing, how to go about it? It is back to school season, and like your consumers, you have changed. You are checking your emails more than ever before and you are probably adapting to a new reality:...Lire à suite

Visual layout strategies for a stylish and structured newsletter

Posted on 28 August 202019 May 2022 by Jérémy Bergeron, adjoint administratif

ELEMENT POSITIONING IS AN ART! You completed the graphic design of your visual elements and are now ready to transmit your work to a multimedia integrator? Wait! The look of your email will not be close to what you imagined...Lire à suite

The creation of an opt-in email adapted to your customers

Posted on 23 July 202026 May 2022 by Jérémy Bergeron, adjoint administratif

FIND A CONTACT ACQUISITION STRATEGY IDEAL FOR YOUR NEEDS Because getting the email addresses of your customers takes time and energy, make sure that every subscriber feels committed to your brand from the moment they sign up. To do this,...Lire à suite

6 mistakes to avoid in email marketing!

Posted on 16 March 202022 April 2022 by Jérémy Bergeron, adjoint administratif

Surpass challenges by deploying the right tactics Creating marketing emails that’ll reach inboxes is more complex than you might imagine! Adopting good practices could drastically change your results. 2019 is already over! It’s without surprise that email finished first in...Lire à suite

Ideas to spice up your email marketing!

Posted on 13 March 202010 June 2022 by Jérémy Bergeron, adjoint administratif

IN NEED... OF INSPIRATION? Here are 9 ideas to add to your visual designs for a drastic facelift to your campaigns: design trends that rejuvenate good old email solicitation techniques and that’ll make you stand out in inboxes. ADNETIS has...Lire à suite

2020 trends in email marketing!

Posted on 4 February 202023 June 2022 by Francis Sauvé, directeur marketing

Email marketing has not stopped surprising us! 2020 will be a pivotal year in terms of innovation in terms of exploring new practices. These will shape the way recipients interact with their emails and the way newsletters are made up....Lire à suite