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Author: Myriam Gosselin, gestionnaire de compte

Please (don’t!) unsubscribe: why consumers get email fatigue

Please (don’t!) unsubscribe: why consumers get email fatigue

Posted on 27 February 201724 July 2018 by Myriam Gosselin, gestionnaire de compte
Too many is too much Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general.When MarketingSherpa...Lire à suite
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Social media falls short of expectations for B2B marketers

Social media falls short of expectations for B2B marketers

Posted on 19 February 201724 July 2018 by Myriam Gosselin, gestionnaire de compte
Questions remain about ROI A growing percentage of US business-to-business (B2B) marketers say they are using social media to promote their businesses. A recent poll of US B2B marketers by Bizible found that social media was respondents' second most widely...Lire à suite
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How email marketers are embedding video

How email marketers are embedding video

Posted on 28 November 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
About 22% of US marketing practitioners plan to add HTML 5 video this year Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s...Lire à suite
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Retail email marketing is changing, but gradually

Retail email marketing is changing, but gradually

Posted on 9 October 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
People of all ages still use—and act on—email YEAR IN AND YEAR OUT, EMAIL MARKETING REMAINS A DEPENDABLE TACTIC FOR RETAILLERS ! Along with search, it continues to make up a significant portion of digital budgets. Growing mobile usage and...Lire à suite
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Internet users click on personalized emails

Internet users click on personalized emails

Posted on 17 August 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
Younger users cited design as a clickthrough influence A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger...Lire à suite
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69% marketers conducted email marketing activities

69% marketers conducted email marketing activities

Posted on 23 June 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
EMAIL STILL ON TOP OF MIND FOR CANADIAN BUSINESS Despite of the integration of new media into their marketing strategies, companies retain email communication in their strategies.Over 80% of marketers in Canada said they conducted social media engagement activities in...Lire à suite
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New trends in email marketing design

New trends in email marketing design

Posted on 24 May 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
THE POWER OF RESPONSIVE DESIGN Just like 19.9% of the respondents, the ADNETIS email marketing software uses both types of templates for newsletter designs that are "responsive" (mobile-friendly) and fluid hybrid designs.Email marketing trends, like fluid hybrid design, are emerging....Lire à suite
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Content marketing for B2B business

Content marketing for B2B business

Posted on 28 March 201625 July 2018 by Myriam Gosselin, gestionnaire de compte
More B2B marketers view content marketing as an effective tactic CONTENT MARKETING REQUIRES A FAIRLY FREQUENT AND SUSTAINED EFFORT The amount of content B2B marketers are creating is expected to drastically increase in 2016. With this amplified emphasis on content...Lire à suite
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B2Bs offer pricing and sign-up options on websites

B2Bs offer pricing and sign-up options on websites

Posted on 20 February 201624 July 2018 by Myriam Gosselin, gestionnaire de compte
Understanding the buying audience is critical Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features,...Lire à suite
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Email open rates see the biggest lifts from personalization

Email open rates see the biggest lifts from personalization

Posted on 5 November 201524 July 2018 by Myriam Gosselin, gestionnaire de compte
How Effective Has Personalization Been So Far? Marketers remain stuck on the basics when it comes to personalization, and recent research reaffirms that notion that it’s still early days for such efforts, with plenty of room for growth in effectiveness...Lire à suite
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