Author: Myriam Gosselin, gestionnaire de compte

Too many is too much Email marketing—a mainstay for grabbing customers’ attention—only works when it is not abused. Research shows that internet users are most likely to unsubscribe from email lists because they get too many emails in general.When MarketingSherpa...Lire à suite

About 22% of US marketing practitioners plan to add HTML 5 video this year Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s...Lire à suite

Younger users cited design as a clickthrough influence A July 2016 survey from email service provider Mailjet reveals that according to UK internet users, personalization of marketing emails is the most influential attribute in getting them to click. Among younger...Lire à suite

THE POWER OF RESPONSIVE DESIGN Just like 19.9% of the respondents, the ADNETIS email marketing software uses both types of templates for newsletter designs that are "responsive" (mobile-friendly) and fluid hybrid designs.Email marketing trends, like fluid hybrid design, are emerging....Lire à suite

Understanding the buying audience is critical Business-to-business (B2B) companies may be eliminating some of the need for a sales force by offering different functionalities—from tiered pricing to cross-sells and upsells—to customers on their website. Newsletter sign-ups are the top features,...Lire à suite