69% marketers conducted email marketing activities


Despite of the integration of new media into their marketing strategies, companies retain email communication in their strategies.

Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities.

Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing activities. But for all the buzz around mobile apps, only about a quarter of those surveyed developed any.

Almost 65% said they monitored social media in February 2016. Digital marketers in Canada clearly find great importance in social media—both engaging with customers, and tracking trends and developments.

Myriam Gosselin

Account manager

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The management of a email marketing projet begins with a thorough knowledge of the email software. Working with ADNETIS for 10 years, she sure knows what she’s talking about !

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Source: eMarketer.com