EMAIL STILL ON TOP OF MIND FOR CANADIAN BUSINESS
Despite of the integration of new media into their marketing strategies, companies retain email communication in their strategies.
Over 80% of marketers in Canada said they conducted social media engagement activities in February 2016, making social engagement the No. 1 digital marketing activity conducted. Research by Ignite Digital reveals that another 80% say they conduct website development activities.
Over half of marketers in Canada conducted search engine optimization (SEO) activities; nearly half conducted general search engine marketing activities. But for all the buzz around mobile apps, only about a quarter of those surveyed developed any.
Almost 65% said they monitored social media in February 2016. Digital marketers in Canada clearly find great importance in social media—both engaging with customers, and tracking trends and developments.
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