François Dahlem, directeur marketing, Author at ADNETIS Email Marketing

Email marketing turned 40 years!

Posted on 5 September 201820 September 2018 by François Dahlem, directeur marketing

A TURNING POINT IN THE HISTORY OF MARKETING AN EMAIL THAT CREATED EMAIL MARKETING. On May 3, 1978, a marketing specialist sent an unsolicited email to 400 prospects. Although this email caused an avalanche of privacy complaints, it has sets...Lire à suite

What does your recipients want to see in a marketing email?

Posted on 31 July 20184 September 2018 by François Dahlem, directeur marketing

YOU GIVE YOU THE ANSWER IMMEDIATELY: CUSTOMIZATION! Obviously, recipients want to see their first name, but their expectations are even higher when it comes to dynamic content based on the recommendation of products related to their previous purchases.It’s also one...Lire à suite

The art of customizing mailling lists

Posted on 14 May 201826 July 2018 by François Dahlem, directeur marketing

The art of customizing mailling lists Not satisfied with the personalization of your emails? You're not alone! 138 out of 300 senior marketing specialists just getting a passing score on the personalization factor in their communications, even though 9 out...Lire à suite

Understanding the B2B content marketing landscape

Posted on 15 March 201825 July 2018 by François Dahlem, directeur marketing

87% of B2B companies will use digital content marketing this year WILL YOUR BUSINESS DO THE SAME?Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. This...Lire à suite

Comparison with MailChimp

Posted on 22 February 201726 July 2018 by François Dahlem, directeur marketing

We are often compared with MailChimp DID YOU KNOW THAT WE OFFER A FREE ACCOUNT WHICH ALLOWS YOU TO SEND AS MANY EMAILS AS YOU WANT UP TO 250 RECIPIENTS ON A MONTHLY BASIS?Since I started with the price, when...Lire à suite

How much revenue does email drive

Posted on 18 November 201624 July 2018 by François Dahlem, directeur marketing

Research suggests email marketing beats just about everything for ROI Email is a tried and true digital marketing tactic—so true that respondents to an April 2015 survey indicated that email alone accounted for as much in revenues as all other...Lire à suite

Email continues to get more mobile

Posted on 28 October 201624 July 2018 by François Dahlem, directeur marketing

Most opens occur on mobile, and orders are trending that way US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in...Lire à suite

Email continues to deliver strong ROI and value for marketers

Posted on 8 September 201624 July 2018 by François Dahlem, directeur marketing

The email audience is growing, engaged and increasingly mobile Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use,...Lire à suite

Marketers push personalization most on email and websites

Posted on 17 August 201624 July 2018 by François Dahlem, directeur marketing

Dynamic, personalized content is making email a more relevant channel With increasing access to marketing data, practitioners are able to refine their personalization efforts more and more. And well over half of US marketers are carrying this out through their...Lire à suite

Email marketing is a double win for customer acquisition, retention

Posted on 11 August 201624 July 2018 by François Dahlem, directeur marketing

For both objectives, email is way ahead of other tactics For most small- and medium-sized retailers in the US, email marketing is tops when it comes to both customer acquisition and retention. According to research, four-fifths of these professionals said...Lire à suite