François Dahlem, directeur marketing, Author at ADNETIS Email Marketing

Canadian email spendings continues to grow

Posted on 7 April 201625 July 2018 by François Dahlem, directeur marketing

Email ad spend continues double-digit growth in Canada EMAIL AD SPENDING IN CANADA TOTALED CA$21.8 MILLON ($17.1 MILLION) IN 2015.The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if...Lire à suite

Email marketing helps B2B companies boost ecommerce activities

Posted on 2 March 201624 July 2018 by François Dahlem, directeur marketing

Email is still a reliable tactic Email marketing has been a dependable channel for many companies. And according to June 2015 research, it continues to be a top tactic used by business-to-business (B2B) companies to promote ecommerce activities.Accenture and Blackstone...Lire à suite

B2Bs need to step up email automation

Posted on 17 July 201524 July 2018 by François Dahlem, directeur marketing

THE AUTOMATED EMAIL THREE-QUARTERS SAY FEWER THAN HALF OF EMAIL CAMPAIGNS ARE TRIGGERED! Business-to-business (B2B) marketers have email automation work to do, based on March 2015 research by Spear Marketing Group. US B2B marketing executives surveyed were most likely to...Lire à suite

Facebook dominates social logins

Posted on 18 June 201524 July 2018 by François Dahlem, directeur marketing

FACEBOOK ON TOP! INDUSTRY SOURCES PUT FACEBOOK'S SHARE OF SOCIAL LOGINS BETWEEN 63% AND 72%. Is there anywhere Facebook doesn’t rule? According to recent data from Gigya, the social network expanded its share of social logins worldwide during Q1 2015,...Lire à suite

From a B2B perspective, email still the communication tool

Posted on 17 December 201424 July 2018 by François Dahlem, directeur marketing

INTERVIEW WITH PATRICK KEHOE WORLDWIDE DIRECTOR, PRODUCT MARKETING AT HP EXSTREAM (HP Exstream, part of the HP Autonomy organization, is a customer communications management system) An interview with Rimma Kats from eMarketer eMarketer : Is email an effective delivery device? Patrick Kehoe :...Lire à suite

More than 75% of consumers prefer email

Posted on 18 June 201424 July 2018 by François Dahlem, directeur marketing

Email is the preferred communication tool FOR + 75% OF CONSUMERS, BUT NOT TOO FREQUENTLY!Last year, it was seen as the preferred method of receiving marketing communications among UK internet users, and nothing has changed this year.According to a February...Lire à suite

Email promotions catch the eye in Quebec

Posted on 16 April 201425 July 2018 by François Dahlem, directeur marketing

Theater, cinema and event tickets are the most common digital purchases made by Quebecers Internet users in Quebec aren’t much different from their counterparts in other developed areas, at least when it comes to the types of online marketing and...Lire à suite

The importance of mobile and email marketing

Posted on 22 February 201421 March 2024 by François Dahlem, directeur marketing

Content marketing is coming to the forefront this year According to a December 2013 study by Advertising Age, three-quarters of business-to-business (B2B) marketers planned to up content spending in 2014, and just 1.3% said they would decrease their content budget.Digital...Lire à suite

Email advertising and online marketing

Posted on 12 January 20148 September 2023 by François Dahlem, directeur marketing

Email advertising + online marketing = better ROI For 65% of marketing specialists, email has been a key element in their digital arsenal for years, and its adaptability is one of its key strengths. But marketers face growing pressure to...Lire à suite

Consumers click on marketing emails most on Friday

Posted on 27 November 20139 January 2024 by François Dahlem, directeur marketing

Friday’s worldwide marketing email click rate is 4.9% Email inboxes worldwide receive the largest influx of email marketing material on Tuesdays, according to an October 2013 study by GetResponse. The email marketing software company found that 17.9% of a week’s...Lire à suite