Email marketing strategy Archives - Page 6 of 12

Spam traps

Posted on 26 June 20183 June 2024 by Francis Sauvé, directeur marketing

Have you fallen into the trap? Email marketing helps maintain a close relationship with a key audience. On the other hand, what about when you communicate with a person who is liable to do serious harm simply by being present...Lire à suite

Is your email list getting tired?

Posted on 19 June 201822 April 2025 by Ghislain Bergeron, PDG et analyste des données

WHAT TO DO WHEN YOUR RECIPIENTS DO NOT OPEN EMAILS? WHAT ARE THE STRATEGIES TO OPTIMIZE THE QUALITY OF YOUR EMAIL LIST?Your business benefits from 5 000 Facebook friends. It sounds great, but in fact, how much are involved in...Lire à suite

New Gmail interface

Posted on 29 May 201824 April 2024 by Sylvain Trépanier

HERE IT COMES: THE NEW GMAIL ON THE WAY The biggest redesign of this email reception platform for desktop accounts connection is now available to 1.4 billion users around the world. If you have not yet experienced the new features,...Lire à suite

The art of customizing mailling lists

Posted on 14 May 201816 October 2023 by François Dahlem, directeur marketing

The art of customizing mailling lists Not satisfied with the personalization of your emails? You're not alone! 138 out of 300 senior marketing specialists just getting a passing score on the personalization factor in their communications, even though 9 out...Lire à suite

Your emails near the remote control

Posted on 26 April 20183 August 2018 by Ghislain Bergeron, PDG et analyste des données

ENJOY MOBILE USE BY YOUR CUSTOMERS NEAR 9/10 CONSUMERS CONSIDER THEIR MOBILE DEVICE AS AN INTELLIGENT HOME CONTROLLERThis means that your customers have their phone at their fingertips even more than you thought! And who says smartphone, says emails. And...Lire à suite

Your customers prefer to give you their personal information

Posted on 18 April 201821 March 2024 by Ghislain Bergeron, PDG et analyste des données

YOUR CUSTOMERS WISH TO SHARE THEIR DATA FEW CUSTOMERS ARE COMFORTABLE SHARING DATA THROUGH THIRD PARTIESThey prefer to give information directly to the companies they buy services from or the brands they purchase. Enjoy recent weeks hot topic about Facebook...Lire à suite

What’s the right time to send your emails

Posted on 28 March 201824 May 2024 by Francis Sauvé, directeur marketing

Engaging your customers without flooding their inboxes is the key! HOW TO FIND THE RIGHT BALANCE BETWEEN ENGAGING AND EXCESS?Discover how marketers are planning their mailing schedules and what kinds of campaigns they are doing to overcome this puzzle.A recent...Lire à suite

Understanding the B2B content marketing landscape

Posted on 15 March 201825 July 2018 by François Dahlem, directeur marketing

87% of B2B companies will use digital content marketing this year WILL YOUR BUSINESS DO THE SAME?Content has become a pillar of business-to-business (B2B) marketing. It can drive leads and enable buyers to self-educate along the path to purchase. This...Lire à suite

More than half of emails worldwide are read on a mobile device

Posted on 30 January 201822 January 2024 by Francis Sauvé, directeur marketing

The world of email marketing has changed pretty significantly over the past five years. DESKTOP CLIENTS LIKE OUTLOOK WERE ONCE A MORE IMPORTANT DELIVERY MEDIUM.Now, readers of email are now in the thrall of mobile clients and webmail services like...Lire à suite

B2B digital marketing

Posted on 19 January 20185 February 2024 by Francis Sauvé, directeur marketing

Face-to-face events remain important! BUT WEBSITES DEVELOPMENT AND TARGETED EMAILS SHOW MORE DOLLARS IN RETURN ON YOUR INVESTMENTS. DO FACE-TO-FACE AND SHOWS, BUT REMAINED IN CONTACT WITH TECHNOLOGY. For a long time, business-to-business (B2B) marketing has valued events as a...Lire à suite