Email marketing strategy Archives - Page 5 of 12

Newsletter animation

Posted on 27 April 20191 June 2022 by Sylvain Trépanier

Should you use animation to capture attention? THE ANSWER IS YES. Newsletters that feature an animation are more likely to catch the attention of subscribers, but some technical elements need to be taken into consideration when creating your animations! We...Lire à suite

Email and personality

Posted on 20 April 201931 May 2019 by Francis Sauvé, directeur marketing

WHAT'S YOUR PERSONALITY? An email marketing campaign has the power to build customer loyalty as well as subscribers who have special interest in your brand. It can also convert to online sales and reactivate the purchase from an inactive customer....Lire à suite

Don’t say this!

Posted on 7 March 20199 January 2024 by Sylvain Trépanier

Spam words, words to avoid in your emails Spam filters rely on a multitude of variables to classify messages in the inboxes of their users. Among these, the filters analyze the content of emails in search of words commonly used...Lire à suite

They ignore you!

Posted on 4 March 20199 January 2024 by Francis Sauvé, directeur marketing

10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite

Mobile is killing emails?

Posted on 1 March 201910 October 2023 by Ghislain Bergeron, PDG et analyste des données

Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite

Google Plus is dead !

Posted on 14 November 201818 September 2023 by Francis Sauvé, directeur marketing

THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019 Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival...Lire à suite

Email zombies? Out the dead!

Posted on 8 November 201810 January 2022 by Ghislain Bergeron, PDG et analyste des données

YOUR LIST OF SUBSCRIBERS CONTAINS ZOMBIE EMAILS THIS IS THE TIME TO REMOVE ALL THESE DEAD BODIES FROM YOUR DATABASE! Do not let the past haunt your marketing strategies and deployed a re-engagement campaigns. Discover your dead! Your email list...Lire à suite

Is your marketing data outdated?

Posted on 12 September 20189 July 2024 by Ghislain Bergeron, PDG et analyste des données

ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite

What does your recipients want to see in a marketing email?

Posted on 31 July 201818 September 2023 by François Dahlem, directeur marketing

YOU GIVE YOU THE ANSWER IMMEDIATELY: CUSTOMIZATION! Obviously, recipients want to see their first name, but their expectations are even higher when it comes to dynamic content based on the recommendation of products related to their previous purchases. It’s also...Lire à suite

How to write an email subject line?

Posted on 17 July 201810 October 2023 by Francis Sauvé, directeur marketing

How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite