
Newsletter animation

Newsletters that feature an animation are more likely to catch the attention of subscribers, but some technical elements need to be taken into consideration when creating your animations!
Previously, when our customers were talking about animation … the thinking was to find imaginative concepts to animate the entire newsletter.This idea of having to animate everything brought a lot of challenges:
Fortunately, technology and mentalities are changing! Henceforth, it is no longer necessary to hold advanced knowledge in 3D animation, since we no longer animate entirely newsletters.
We now understand that the animation is mainly used to attract the recipient’s attention to a key element rather than trying to create a fully dynamic newsletter. In doing so, the reading of the email is made possible without having to download the image which constituted the essence of the email. In addition, the deliverability is no longer impacted by the animation since mobile phones automatically display it.
Let’s see how animation can be used to maximize the performance of an email marketing campaign:
It’s no big WOW here! A simple animation like a flashing button can make a real difference in your clickthrough rate towards reaching your campaign goal. We are not talking about total animation, but about a segment that will catch the eye of the subscribers on the desired action.
Your newsletter is promoting a clothing collection? Focusing on items with an animation will lighten your content and focus on a clear and concise message … promoting your clothing collection! The animation of your products, however light it will distinguish you from your competition while allowing you to maximize your conversions.
The subject of your newsletter is complex? Expose the benefits of your solution with an animation. Although it is not a complete tutorial, it will be useful for illustrating the generic concept and will be easily understood by your subscribers.
Do you offer revolutionary lawn mowers that spread lawn seed? Animate your mower to demonstrate its function and benefits. Your clickthrough rate to the details of this product will be significantly higher!
Using an animation adds an element of fun to your campaign. A small movement is often enough to surprise the reader, to generate interest and to click on a landing page. Appealing to the curiosity of your recipients with an element of surprise can drastically increase your clickthrough rate to your website.
Software developper specialist
The deployment of new features in our email marketing software is overseen by this application programming interface (API) specialist.
Get more details on newsletter animation by contacting him right now! He will be able to assist you in a special project management tailored to your business needs.
E: strepanier@adnetis.com
P: 1-877-638-6584