Email marketing strategy Archives - Page 12 of 12

Pervasiveness of smartphones and tablets will affect email marketing

Posted on 22 July 201323 July 2018 by François Dahlem, directeur marketing

Many still have not begun optimizing email for mobile The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight...Lire à suite

List segmentation is a top priority in email marketing

Posted on 9 June 201329 May 2023 by Myriam Gosselin, gestionnaire de compte

Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which...Lire à suite

Email timing is crucial for success

Posted on 12 May 201322 April 2025 by Myriam Gosselin, gestionnaire de compte

Well-timed emails can affect a variety of brand goals As email marketing strategies grow in sophistication, with marketers looking to target specific members or portions of their lists based on recent actions or personalized offers, timing is proving itself key...Lire à suite

Email marketing the most popular tool in digital campaigns

Posted on 15 April 201322 April 2025 by François Dahlem, directeur marketing

Marketers seem to have an ever-growing number of ways to drive customer engagement on brand websites. In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was...Lire à suite

The new 4Ps of marketing

Posted on 22 February 201322 August 2023 by François Dahlem, directeur marketing

The traditional 4 P in mix marketing are: Price Product Promotion Place These are the basis in products or services sales. However, social media is not primarily about selling. Facebook, Twitter, LinkedIn and other platforms are there to build and...Lire à suite

Your website SEO and email marketing: What’s the deal?

Posted on 8 January 201318 December 2024 by Myriam Gosselin, gestionnaire de compte

In appearance, it has nothing to do with it! BUT, LET'S HAVE A CLOSER LOOK!The search engine optimization (SEO) of your website should mainly target Google since it occupies 63% of the Internet search market in 2013. Your goals must...Lire à suite

Emails not delivered? So what?

Posted on 18 December 201221 March 2024 by Myriam Gosselin, gestionnaire de compte

Database are still a top of mind for businesses ! Production planning, personnel management and customer relations are stored in databases. In other words, every vital operational information is gathered in there and therefore, use in email marketing strategies. Problem...Lire à suite

One in two companies condemned to disappear within 5 years

Posted on 12 November 201229 May 2023 by François Dahlem, directeur marketing

Are you aware of the potential of your database? For any business, regardless of their business field, database is one of their main assets in marketing. But, are we all aware of it? Do we take the right actions to...Lire à suite

Why use e-mail marketing?

Posted on 8 October 201223 July 2018 by François Dahlem, directeur marketing

Are you simply trying to follow the trend in marketing? A study in April 2009 Penton Research shows that e-mailing is a marketing tool the most popular interactive. Indeed, in 2009, 74.4% of advertisers surveyed say they use e-mail marketing...Lire à suite

How can our email marketing software help you increase your revenue?

Posted on 13 September 20127 July 2025 by François Dahlem, directeur marketing

Email marketing allows you to do more than sending emails! IT'S NOT JUST ABOUT SENDING AN EMAIL AND WAIT FOR A PURCHASE.Our email marketing software helps you setup a process in email marketing and help you along your journey!First, you...Lire à suite