Blog
Mobile is killing emails?
Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite
Google Plus is dead !
THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival against...Lire à suite
Email zombies? Out the dead!
YOUR LIST OF SUBSCRIBERS CONTAINS ZOMBIE EMAILS THIS IS THE TIME TO REMOVE ALL THESE DEAD BODIES FROM YOUR DATABASE! Do not let the past haunt your marketing strategies and deployed a re-engagement campaigns. Discover your dead! Your email list...Lire à suite
Launching our new website
OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite
A new journal in 2018!
BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite
New campaign summary
RECEIVING YOUR CAMPAIGN RESULTS BY EMAIL We recently revised our methods of communication with our customers to provide them with rich information about their email marketing campaigns. From now on, they will receive a report showing the results of their...Lire à suite
Are your marketing data outdated?
ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite
Email marketing turned 40 years!
A TURNING POINT IN THE HISTORY OF MARKETING AN EMAIL THAT CREATED EMAIL MARKETING. On May 3, 1978, a marketing specialist sent an unsolicited email to 400 prospects. Although this email caused an avalanche of privacy complaints, it has sets...Lire à suite
The #OUTAOUAISFUN campaign is in top gear!
A CAMPAIGN SIGNED BY TOURISME OUTAOUAIS The #OUTAOUAISFUN summer marketing strategy is 80% digital. The tactics deployed favor the popularity of the Outaouais as a getaway destination. Among the various communication tools used by the organization, sending emails is one...Lire à suite