Blog

Newsletter animation

Posted on 27 April 201931 May 2019 by Sylvain Trépanier

Should you use animation to capture attention? THE ANSWER IS YES. Newsletters that feature an animation are more likely to catch the attention of subscribers, but some technical elements need to be taken into consideration when creating your animations! We...Lire à suite

Email and personality

Posted on 20 April 201931 May 2019 by Francis Sauvé, stratège multimédia

WHAT'S YOUR PERSONALITY? An email marketing campaign has the power to build customer loyalty as well as subscribers who have special interest in your brand. It can also convert to online sales and reactivate the purchase from an inactive customer....Lire à suite

Don’t say this!

Posted on 7 March 201931 May 2019 by Sylvain Trépanier

Spam words, words to avoid in your emails Spam filters rely on a multitude of variables to classify messages in the inboxes of their users. Among these, the filters analyze the content of emails in search of words commonly used...Lire à suite

They ignore you!

Posted on 4 March 201930 April 2019 by Francis Sauvé, stratège multimédia

10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite

Mobile is killing emails?

Posted on 1 March 201927 March 2019 by Ghislain Bergeron, analyste des données

Ain't because it's old that it's over! Mobile phones are killing residential phones, but not emails. Email marketing might be 40 years old, but we still use it today to communicate with potential customers. And guest what, customers read them....Lire à suite

Google Plus is dead !

Posted on 14 November 201814 December 2018 by Francis Sauvé, stratège multimédia

THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival against...Lire à suite

Email zombies? Out the dead!

Posted on 8 November 201814 December 2018 by Ghislain Bergeron, analyste des données

YOUR LIST OF SUBSCRIBERS CONTAINS ZOMBIE EMAILS THIS IS THE TIME TO REMOVE ALL THESE DEAD BODIES FROM YOUR DATABASE! Do not let the past haunt your marketing strategies and deployed a re-engagement campaigns. Discover your dead! Your email list...Lire à suite

Launching our new website

Posted on 31 October 201826 October 2018 by Francis Sauvé, stratège multimédia

OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite

A new journal in 2018!

Posted on 26 September 20182 October 2018 by Francis Sauvé, stratège multimédia

BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite

New campaign summary

Posted on 19 September 201821 September 2018 by Sylvain Trépanier

RECEIVING YOUR CAMPAIGN RESULTS BY EMAIL We recently revised our methods of communication with our customers to provide them with rich information about their email marketing campaigns. From now on, they will receive a report showing the results of their...Lire à suite