Blog

Google Plus is dead !

Posted on 14 November 20187 November 2018 by Francis Sauvé, stratège multimédia

THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival against...Lire à suite

Launching our new website

Posted on 31 October 201826 October 2018 by Francis Sauvé, stratège multimédia

OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite

A new journal in 2018!

Posted on 26 September 20182 October 2018 by Francis Sauvé, stratège multimédia

BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite

New campaign summary

Posted on 19 September 201821 September 2018 by Sylvain Trépanier

RECEIVING YOUR CAMPAIGN RESULTS BY EMAIL We recently revised our methods of communication with our customers to provide them with rich information about their email marketing campaigns. From now on, they will receive a report showing the results of their...Lire à suite

Are your marketing data outdated?

Posted on 12 September 201821 September 2018 by Ghislain Bergeron, analyste des données

ALL LIKE A BREAD SLICE, YOUR DATA EXPIRE! IN FACT, YOU CAN CONCLUDE THAT YOUR DATA BECOMES OUTDATED AND INACCURATE AFTER 2 YEARS! At first glance, you have the email addresses of your subscribers and customers. These addresses combine primary...Lire à suite

Email marketing turned 40 years!

Posted on 5 September 201820 September 2018 by François Dahlem, directeur marketing

A TURNING POINT IN THE HISTORY OF MARKETING AN EMAIL THAT CREATED EMAIL MARKETING. On May 3, 1978, a marketing specialist sent an unsolicited email to 400 prospects. Although this email caused an avalanche of privacy complaints, it has sets...Lire à suite

The #OUTAOUAISFUN campaign is in top gear!

Posted on 23 August 201820 September 2018 by Sylvain Trépanier

A CAMPAIGN SIGNED BY TOURISME OUTAOUAIS The #OUTAOUAISFUN summer marketing strategy is 80% digital. The tactics deployed favor the popularity of the Outaouais as a getaway destination. Among the various communication tools used by the organization, sending emails is one...Lire à suite

Mobile statistics now available

Posted on 9 August 20184 September 2018 by Ghislain Bergeron, analyste des données

WHY SHOULD YOU CREATE MOBILE NEWSLETTERS We often mention the importance of designing your newsletters by considering the subscribers who open your emails on a mobile device. What better than to show you concretely who opens your emails in statistics.After...Lire à suite

What does your recipients want to see in a marketing email?

Posted on 31 July 20184 September 2018 by François Dahlem, directeur marketing

YOU GIVE YOU THE ANSWER IMMEDIATELY: CUSTOMIZATION! Obviously, recipients want to see their first name, but their expectations are even higher when it comes to dynamic content based on the recommendation of products related to their previous purchases.It’s also one...Lire à suite

How to write an email subject line?

Posted on 17 July 20184 September 2018 by Francis Sauvé, stratège multimédia

How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite