Francis Sauvé, stratège multimédia – ADNETIS Email Marketing

They ignore you!

Posted on 4 March 201930 April 2019 by Francis Sauvé, stratège multimédia

10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite

Google Plus is dead !

Posted on 14 November 201814 December 2018 by Francis Sauvé, stratège multimédia

THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival against...Lire à suite

Launching our new website

Posted on 31 October 201826 October 2018 by Francis Sauvé, stratège multimédia

OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite

A new journal in 2018!

Posted on 26 September 20182 October 2018 by Francis Sauvé, stratège multimédia

BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite

Self-service solution

Posted on 23 July 201826 March 2019 by Francis Sauvé, stratège multimédia

How to write an email subject line?

Posted on 17 July 20184 September 2018 by Francis Sauvé, stratège multimédia

How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite

Spam traps

Posted on 26 June 201810 August 2018 by Francis Sauvé, stratège multimédia

Have you fallen into the trap? Email marketing helps maintain a close relationship with a key audience. On the other hand, what about when you communicate with a person who is liable to do serious harm simply by being present...Lire à suite

What’s the right time to send your emails

Posted on 28 March 201826 July 2018 by Francis Sauvé, stratège multimédia

Engaging your customers without flooding their inboxes is the key! HOW TO FIND THE RIGHT BALANCE BETWEEN ENGAGING AND EXCESS?Discover how marketers are planning their mailing schedules and what kinds of campaigns they are doing to overcome this puzzle.A recent...Lire à suite

More than half of emails worldwide are read on a mobile device

Posted on 30 January 201825 July 2018 by Francis Sauvé, stratège multimédia

The world of email marketing has changed pretty significantly over the past five years. DESKTOP CLIENTS LIKE OUTLOOK WERE ONCE A MORE IMPORTANT DELIVERY MEDIUM.Now, readers of email are now in the thrall of mobile clients and webmail services like...Lire à suite

B2B digital marketing

Posted on 19 January 201826 July 2018 by Francis Sauvé, stratège multimédia

Face-to-face events remain important! BUT WEBSITES DEVELOPMENT AND TARGETED EMAILS SHOW MORE DOLLARS IN RETURN ON YOUR INVESTMENTS. DO FACE-TO-FACE AND SHOWS, BUT REMAINED IN CONTACT WITH TECHNOLOGY. For a long time, business-to-business (B2B) marketing has valued events as a...Lire à suite