Author: Francis Sauvé, directeur marketing
Create loyalty with post-purchase emails!
EMAIL AUTOMATION TRIGGERED AT THE RIGHT TIME You spend a lot of energy towards new customers acquisition. You do so in the different areas of their purchasing process. Now that they've tried out your services or products, it's time to...Lire à suite
Email and personality
WHAT'S YOUR PERSONALITY? An email marketing campaign has the power to build customer loyalty as well as subscribers who have special interest in your brand. It can also convert to online sales and reactivate the purchase from an inactive customer....Lire à suite
They ignore you!
10 reasons why your recipients ignore your emails You have high expectation regarding email marketing campaigns? You are right! Email continues to outperform other digital channels in terms of marketing impact and return on investment. An impressive number of books...Lire à suite
Google Plus is dead !
THE END OF A GOOGLE PRODUCT! GOOGLE WILL PULL THE TRIGGER ON GOOGLE + CONSUMER VERSION ON AUGUST 2019Launched in 2011 to compete with Facebook, Google+ has not been able to develop into a self-sustaining social network to rival against...Lire à suite
Launching our new website
OUR WEBSITE REBORN! FRESH AND BEAUTIFUL... DISCOVER OUR NEW WEBSITE WHICH IS A STEP AHEAD FROM ITS PREDECESSORS!Developed to simplify navigation, our website allows you now more than ever to find the desired content easily and quickly, in both English...Lire à suite
A new journal in 2018!
BRAVE, BUT STRATEGIC! Launching a new weekly newspaper in the vast region of La Lièvre and Petite-Nation at the same time that 60-year-old local newspaper announce the end of their adventure is a bold bet that Yan Proulx and Isabelle...Lire à suite
How to write an email subject line?
How to make sure your marketing emails are read more often than they are deleted? IT STARTS WITH A SUBJET LINE THAT CLEARLY INDICATES WHAT THE EMAIL CONTAINS. Planning a good relevant object line can make the difference between opening...Lire à suite
Spam traps
Have you fallen into the trap? Email marketing helps maintain a close relationship with a key audience. On the other hand, what about when you communicate with a person who is liable to do serious harm simply by being present...Lire à suite