Francis Sauvé, directeur marketing, Author at ADNETIS Email Marketing

Newsletter accessibility

Posted on 16 July 202417 July 2024 by Francis Sauvé, directeur marketing

Newsletter accessibility starts with plain text. A PLAIN TEXT VERSION HIDDEN BEHIND YOUR VISUAL.The most basic form of newsletter is plain text, or if you prefer... the TEXT version.When you lay out your newsletters with images, titles and buttons... you're...Lire à suite

How do we detect openings?

Posted on 4 June 20244 June 2024 by Francis Sauvé, directeur marketing

Have you heard of the PIXEL, which detects openings? THERE'S A SIMPLE HIDDEN TRICK BEHIND NEWSLETTERS!When you send a newsletter, devices embed a small, pixel-sized image in the background. As soon as your subscribers view the images contained in a...Lire à suite

Spring newsletter strategies

Posted on 22 March 202422 March 2024 by Francis Sauvé, directeur marketing

It's time for spring cleaning! THE RETURN OF SUNSHINE IS A GREAT OCCASION TO REINVIGORATE YOUR NEWSLETTERS WITH DAZZLING STRATEGIES!In this spirit of vitality, explore new ways to captivate your audience, clean up your mailing lists and recreate a user...Lire à suite

2024 state of email

Posted on 22 January 202422 January 2024 by Francis Sauvé, directeur marketing

The future of newsletters is now! EMAILING PRACTICES ARE CONSTANTLY EVOLVING, WHAT'S IN STORE FOR 2024?The new year is the perfect opportunity to reflect on our medium of choice. Short on time to stay ahead of the email curve? Update...Lire à suite

Call-to-actions in newsletters

Posted on 19 July 202319 July 2023 by Francis Sauvé, directeur marketing

How do you create outstanding calls to action? DISCOVER THE WINNING STRATEGIES FOR CAPTURING YOUR SUBSCRIBERS' ATTENTION! You're newsletter success shouldn't depend on the open rate, but rather on the click-through rate. Your ability to generate clicks towards your communication...Lire à suite

Use TikTok to increase your newsletter subscribers

Posted on 29 March 202317 May 2023 by Francis Sauvé, directeur marketing

Use TikTok as a springboard for your newsletters! DIVERSIFY YOUR COMMUNICATION CHANNELS WITH THE NEWSLETTER SUBSCRIPTION GOAL IN MIND.Ah, that satanic Chinese spy application! Whether it is used for personal or promotional purposes, this platform is the talk of the...Lire à suite

2023 trends

Posted on 14 February 202317 May 2023 by Francis Sauvé, directeur marketing

The email marketing trends to watch in 2023! DEPLOY THE CURRENT BEST PRACTICES IN YOUR NEWSLETTERS!We sometimes forget, but email is older than the Internet itself. However, the communication techniques associated with newsletters continue to evolve. And for good reason!...Lire à suite

Dark mode: the new key to newsletter design

Posted on 22 August 202224 August 2022 by Francis Sauvé, directeur marketing

The why and how of dark mode in email marketing ADAPT YOUR NEWSLETTERS TO THIS FEATURE! Did you know that a significant proportion of your subscribers see your newsletters in a completely different way because of their display settings? Available...Lire à suite

Newsletter visual: do’s and don’ts

Posted on 12 May 202214 July 2022 by Francis Sauvé, directeur marketing

NEWSLETTER VISUAL SERIES: WHAT TO DO AND WHAT TO AVOID? Whether you are already sending out newsletters or just getting started, discover a few secrets! Are you looking to delight your subscribers as soon as they open your newsletters to...Lire à suite

The holiday newsletter

Posted on 22 November 20217 February 2022 by Francis Sauvé, directeur marketing

The holiday newsletter is as popular and effective as ever! MODERNIZE YOUR HOLIDAY MARKETING STRATEGY!The holiday newsletter allows you to create and maintain a bond with your customers that is essential to increase their trust in your brand. They will...Lire à suite