Ghislain Bergeron, PDG et analyste des données, Author at ADNETIS Email Marketing

Mastered personalization

Posted on 22 May 201520 June 2023 by Ghislain Bergeron, PDG et analyste des données

Lack of data integration means a lack of a single customer view Marketers have heard it loud and clear: Personalization is important. But they’re still struggling to execute it. A critical issue? They haven’t mastered the development of a single...Lire à suite

Email marketing the most-used channel among B2Bs and also the most-measured

Posted on 14 March 201529 May 2023 by Ghislain Bergeron, PDG et analyste des données

Few marketers know which channel has the best return Marketers are still struggling to measure return on investment (ROI), according to a November 2014 study by Webmarketing123, which found that 33% of US business-to-business (B2B) and business-to-consumer (B2C) marketing professionals...Lire à suite

SMBs say yes to data

Posted on 12 November 201418 September 2023 by Ghislain Bergeron, PDG et analyste des données

Vast majority believe analytics will boost business Marketers of all sizes may struggle at times to make sense of data and analytics, but even the little guys are using it to make smarter business decisions, according to research from Constant...Lire à suite