Francis Sauvé, directeur marketing, Author at ADNETIS Email Marketing

B2B digital marketing

Posted on 19 January 20185 February 2024 by Francis Sauvé, directeur marketing

Face-to-face events remain important! BUT WEBSITES DEVELOPMENT AND TARGETED EMAILS SHOW MORE DOLLARS IN RETURN ON YOUR INVESTMENTS. DO FACE-TO-FACE AND SHOWS, BUT REMAINED IN CONTACT WITH TECHNOLOGY. For a long time, business-to-business (B2B) marketing has valued events as a...Lire à suite

What’s the most annoying thing about email marketing?

Posted on 26 September 201710 October 2023 by Francis Sauvé, directeur marketing

When bad data creates a poor experience By now, brands should know that email marketing campaigns have to be personalized and relevant to resonate with recipients. But personalization is only as effective as the data that powers it, and when...Lire à suite