Talking on the phone or in person were the only options cited by at least half of respondents for communication on a weekly basis or more frequently. They were also the only two channels that at least eight in 10 SMBs said they used at all.
Nearly two-thirds used email marketing, but the most common frequency for email communication was monthly. Around half of respondents used Facebook to engage customers and prospects; a plurality did so on a weekly basis.
Earlier research, conducted in September 2014 by Cargo, found that just under half of small-business owners in Canada used social media channels for business purposes. Sites like Facebook were the most popular among those who did, and significantly more common than Twitter usage.